公共关系

Get connected to the world with services such as the 24-hour Associated Press satellite news service and CNN 新闻ource — just like what commercial news outlets receive daily — or create news yourself by writing stories for the campus newspaper, 斯巴达式的, 或者是校园广播电台. Work as a team and develop a public relations campaign for a local client. Study crisis communications from one of the country’s leading experts.

Our 公共关系 major provides a thorough background in the theoretical principle and the practical application of public relations so you understand the why and the how behind brand and personal communication. You’ll see how communication objectives are met by for-profit and not-for-profit companies and firms, 训练战略性思考. Our program also requires majors to take writing classes designed for work in public relations, as excellent writing skills are always in demand.